EstateX Announces Private Round Token Offering Nov. 7th on TrustSwap Launchpad

EstateX, a full-service ecosystem for tokenized real estate, has announced the Private Round offering of $ESX token starting November 7th, 2024 at 5:00 PM UTC on the TrustSwap Launchpad.

Introducing EstateX

EstateX is transforming the global real estate market by making property investing, lending, and ownership simple, affordable, and accessible to everyone. By leveraging partnerships with industry heavyweights like RE/MAX and Microsoft and integrating cutting-edge blockchain technology, EstateX allows users to acquire fractional tokenized real estate, providing unprecedented access to a market previously dominated by wealthy individuals and institutions.

EstateX is:

• Fully licensed and compliant in the USA and EU
• Partnered with RE/MAX, a leading global property brand
• Winner of the 2023 Best RWA Project Award
• Backed by co-founder of USDT
• Received $175,000 grant from Microsoft

Real estate investment has traditionally been difficult for most people to take part in. You need a lot of money upfront. There are issues with liquidity (properties are hard to sell quickly), endless red tape, and all kinds of hidden fees.

EstateX flips this model on its head by leveraging blockchain to create fractional property ownership through PROPX tokens. With as little as $100, anyone can buy into tokenized real estate that generates passive returns. With its innovative suite of services, EstateX is poised to disrupt the real estate industry by creating a future where property ownership is democratized, and financial independence is within everyone’s reach.

The EstateX Ecosystem

The EstateX platform is a fully integrated ecosystem designed to meet the diverse financial needs of modern investors. Here is a brief overview:

• TokenizeX provides full legal and regulatory compliance to support tokenization of real estate assets. This enables fractional ownership of the property.
• LaunchX hosts Initial Real Estate Offering (IREO) on the primary market where the community can participate for as little as $100.
• PropXChange is the secondary marketplace where property owners can easily buy/sell/trade their real estate tokens offering additional liquidity.
• CapitalX provides instant & permissionless loans with no paperwork or credit checks required.
• EstateX Pay enables you to pay for everyday goods & services directly through physical and virtual payment cards.
• EstateX University will teach financial literacy and utilize celebrity contacts for promotion.
• The All-in-One App acts as a personal finance hub, streamlining everything from real estate investments to payments.
• The $ESX Token is the lifeblood of the EstateX ecosystem, facilitating all transactions on the platform.

Problems Solved

1. High Barriers to Entry: EstateX breaks down the high costs and credit demands of traditional real estate. Instead of needing tens or hundreds of thousands of dollars to invest, anyone can start with minimal capital. This democratizes property ownership, bringing it to people who have historically been shut out.
2. Liquidity: EstateX’s PropXChange allows users to buy and sell real estate tokens quickly. Real estate is notoriously illiquid, meaning selling a property is usually slow and costly. But EstateX’s marketplace enables a faster, more flexible process for investors to access their funds whenever needed.
3. Financial Flexibility: Through EstateX Pay, users can even use their real estate holdings to make daily purchases. EstateX is bridging real estate investment with payment functionality, making it possible to earn from properties and spend that income in real-time.
4. Inflation Hedge and Financial Education: In today’s world, rising inflation and lack of financial literacy hinder many from building wealth. EstateX provides education through EstateX University and offers real estate as a way to protect against inflation.

EstateX is making real estate simple, affordable, and accessible to everyone—turning a $300 trillion market into an opportunity for the masses.

Key Features

• Seamless Web2-to-Web3 Conversion: EstateX simplifies onboarding for users new to blockchain.
• Full Legal Compliance in the US & EU: Providing regulatory security for peace of mind.
• Secondary Marketplace for Token Trading: PropXChange enables flexible trading of property tokens.
• Instant Liquidity with Loans, Cash Out, & Trading Options: Access funds instantly, and leverage property holdings without long waits.
• Non-Custodial, P2P Transactions with Double Proxy Smart Contracts: Enjoy secure, automated peer-to-peer property trades.
• Automated Daily Rental Income Distribution: Smart contracts handle daily rent payouts directly to PROPX holders.
• Self-Custody with Compliance: Hold PROPX tokens securely with a 12-month lock, meeting compliance standards.
• EstateX Pay - Physical & Virtual Cards: Use your real estate investment to pay for everyday purchases, with instant access to your funds.

Target Market

EstateX’s platform is designed to cater to both retail and institutional investors, offering tailored solutions to meet their specific needs and preferences.

1. Retail Investors

Demographics and Investment Preferences: Retail investors typically include young professionals, millennials, and individuals seeking to diversify their investment portfolios. They often face high entry barriers in traditional real estate markets and are attracted to fractional ownership opportunities.

Benefits of EstateX for Retail Investors: EstateX lowers entry barriers, allowing investments starting from $100, which makes real estate accessible to a broader audience. The platform also provides liquidity through secondary markets, enabling investors to buy and sell their tokens easily.

2. Institutional and Accredited Investors

Needs and Requirements: Institutional investors, including hedge funds, family offices, and accredited individuals, require high-value, stable investment opportunities with strong growth potential. They often seek assets that offer liquidity, transparency, and compliance with regulatory standards.

How EstateX Caters to Institutional Investors: EstateX provides a robust and compliant platform with diverse investment opportunities, including high-value properties and large portfolios. The platform’s adherence to regulatory standards, such as MiCA in Europe and SEC regulations in the US, ensures security and trust for institutional investors.

Business Model

The EstateX revenue model is designed to leverage its comprehensive real estate tokenization ecosystem. Here's an expansion on both the Primary and Secondary revenue streams:

Primary Revenue Streams:

1. Tokenization as a Service (TaaS) Fees: EstateX offers TokenizeX, a service that enables property owners to tokenize their assets and earns fees for listing and managing tokenized assets.
2. LaunchX (Primary Marketplace) Transaction Fees: LaunchX is the platform's primary marketplace where new Initial Real Estate Offerings (IREOs) are listed. EstateX collects transaction fees for each sale.
3. LaunchX Raising Fees: EstateX charges additional fees to property developers and businesses that raise funds by tokenizing their real estate projects on LaunchX. These raising fees are based on the size of the capital raised.
4. Platform Subscription/Membership Fees: EstateX will offer various business pillars such as instant loans and other services through CapitalX. Access to these services will require monthly or yearly subscription fees.
5. PropXChange (Secondary Marketplace) Transaction Fees: EstateX earns transaction fees from trades made on PropXChange, the secondary marketplace where investors can trade their real estate tokens.
6. Instant Loan Arrangement Fees: Through CapitalX, EstateX earns fees for offering instant, permissionless loans backed by tokenized real estate assets.
7. Whitelabel Platform Sales (Retainer and AuM): EstateX provides a white-label solution for other businesses to offer tokenization services and charges retainers and maintenance fees for asset under management (AuM).

Secondary Revenue Streams:

1. NFT Sales: EstateX offers NFTs tied to real estate assets. These NFTs provide unique perks and benefits, including monthly passive income based on the value of $ESX.
2. Customized Whitelabel Solution Development: EstateX provides tailored whitelabel solutions for other businesses, allowing them to use EstateX’s technology and platform under their own branding.
3. Property Promotion Fee: EstateX charges a fee to property owners and developers for promoting their real estate projects within the EstateX ecosystem.
4. Distressed Property Fees: EstateX collects fees from the acquisition, tokenization, and subsequent sales of distressed properties.
5. Property Development Fees: EstateX earns fees from real estate development projects by offering tokenization and financing options to developers looking to raise capital for construction or renovation.
6. EstateX-Owned Real Estate Portfolio: EstateX generates income by owning and managing its own portfolio of tokenized real estate properties which benefits from appreciation, rental income, and fees.
7. Asset Management: EstateX manages real estate assets for investors, charging fees for overseeing and maintaining properties and handling administrative tasks related to tokenized assets.
8. Payment Card Fees: EstateX Pay allows users to use real estate-backed digital assets to pay for goods and services via a payment card. EstateX collects transaction fees from every card payment.
9. Payment Card Arrangement Fees: EstateX charges setup and service fees for issuing its EstateX Pay cards, which link a user’s tokenized real estate portfolio to everyday spending
10. Maintenance, Repair, and Operations: EstateX manages tokenized real estate assets and may charge maintenance, repair, and operational fees for overseeing property management tasks.
11. EstateX University / Advanced Courses + Seminars: EstateX University offers gamified financial literacy courses and real estate investment education with charges for premium features.

Together, these revenue streams create a diversified financial model for EstateX, leveraging both the core real estate tokenization service and additional services that complement the broader ecosystem.

$ESX Token Utility

The ESX Token has multiple utilities within the EstateX ecosystem.

The three core utilities are:

1. Transaction Fees: All transaction fees on both the primary and secondary marketplaces must be paid in ESX. This process is user-friendly, requiring no prior crypto knowledge, as everything happens seamlessly in the background.

2. Rental Income Distribution: Income generated by properties on the platform is used to buy ESX tokens from the market which are then distributed daily to investors as rental payouts, creating continuous buy pressure for ESX.

3. EstateX Pay System: The EstateX Pay system enables users to loan their ESX and spend their real estate returns on everyday goods and services, creating real-world utility for the token.

The ESX token has multiple utilities that will drive demand and increase token traffic as the platform grows. We see 20-35% of total EstateX revenue flowing back into the ESX token, creating the possibility of a bear market performing token with tens of millions of USD inflow because the business behind it performs well which is web2 focused and not dependent on crypto cycles.

Additional ESX Token utilities include:

• Staking Rewards: Earn rewards by staking $ESX.
• DAO Access: Participate in EstateX’s governance and decision-making processes.
• Exclusive Access: Token holders gain access to investor courses, groups, and tokenized facilities like gyms and offices.
• Property Tokenization: ESX Token holders can propose properties for tokenization on the platform.

Meet the Team

Bart de Bruijn - Founder: Bart is one of the two Co-Founders of EstateX. His legal expertise, acquired through an accelerated 3-year legal assistant studies program in just one year, is pivotal to EstateX. With an eye for detail leading the product, business development, and legal team, Bart ensures regulatory compliance by leveraging his extensive network of legal professionals.

With six years of entrepreneurial experience, Bart has managed e-commerce ventures, overseeing multiple webshops and excelling in brand building, marketing, legal compliance, team management, and market analysis. Over the past four years, Bart's leadership has been instrumental in raising $3M for EstateX, driving its trajectory towards the made achievements and fulfilling the role as main director of EstateX with success.

Ron Nath Mukherjee - Managing Director: Originally from Belgium, Ron has over 20 years of experience in International Business Development and Business Administration, with a primary focus on the IT and Financial Sectors. He has been directly responsible for product development, attracting capital, leading teams & generating customers in banking and finance markets for over 20 years.

Ron holds an MBA and a Business Certificate in Private Equity Management. He also has hands-on experience establishing and running several companies delivering SAAS services in the Finance, Banking, Private Equity, Insurance, ICT, and Public Sectors. His main areas of focus and expertise are Cloud, Cybersecurity, SAAS models, Blockchain, and tokenization. With many relevant connections, Ron is already an established player within the industry.

Graham Ade - Chief Technical Officer: Graham developed an offline distributed ledger settlement system for the Digital Euro project which utilized self-designed, novel cryptographic algorithms and homomorphic encryption principles to allow blockchain settlement between payers and payees without an internet or cellular connection.  He was instrumental in filing numerous patents and leading the patent teams for offline settlement technology and interoperability solutions for discrete blockchains designed for tokenized assets. He has designed blockchain architectures and led development teams responsible for programming and deploying highly-scalable, performant DLT settlement layers.

In addition, he has extensive experience in payments processing not limited to crypto including a deep understanding of compliance procedures for RWAs (Real World Assets), debit/credit cards, stablecoins, and CBDCs for TPPs (Third-Party Providers).  Having prior experience in developing B2B and B2C tokenized whitelabel solutions for pegged and variably-allocated products, he is uniquely positioned to accelerate our goals in fractionalized RWAs.

Having been active in the cryptocurrency movement since 2012, Graham was an early investor, advocate, and developer in many innovative and ground-breaking crypto projects, such as Bitcoin, Mastercoin (the First protocol layer on Bitcoin), NXT (the First true PoS currency), Ethereum (the First Turing complete blockchain), Decentraland (the First metaverse), and Chia (the First non-staked, energy-efficient blockchain).

Michael Gord - Business Development and EstateX United States: Michael Gord is the Co-Founder and CEO of GDA Capital. He is a serial entrepreneur and disruptive technology investor focused on the mass adoption of digital assets. Michael founded MLG Blockchain in 2016 where he helped clients, from start-ups to Fortune 500 companies, across the world to help develop their blockchain strategies. He has advised on token sale execution and digital asset sales for clients resulting in raises of $500M+.

Before founding GDA Capital, as a current partner of MLG Capital, he made angel investments focused on the blockchain industry into companies that have continued to achieve million-dollar valuations with global enterprise partnerships. With GDA Capital, he realized over $20B+ in Digital Asset Offerings, $200M+ in Specialized Private Placements, $4B+ in OTC Transactions, and $5B+ in Asset Capitalization.

Rainer Bergmann - Managing Director EstateX Germany: With a degree from Frankfurt University, Rainer has held key roles at top financial institutions. He began his financial journey at Berliner Freiverkehr, working with stocks and bonds, and quickly rose through the ranks to become an executive at N.M. Fleischhacker and later at Bankhaus Main AG. At Bankhaus, Rainer was a sales trader for institutional clients and served as a market maker/lead broker for European, United States, and Canadian companies on the Frankfurt Stock Exchange and Xetra. Bankhaus also functioned as a designated sponsor and investment bank, offering asset management services for high-net-worth individuals.

Rainer’s career further ascended as CEO and shareholder of Futurum Bank, obtaining banking licenses at BaFin. Under his leadership, Futurum executed one of the first crypto-integrated banking solutions in Germany. A part of this venture, Bitcoin.de, now handles over $3.2B in assets under custody, serving more than a million retail investors and 200 institutions. Rainer is a powerhouse in the German banking and digital asset industry, renowned for his extensive network, regulatory expertise, and influential reputation.

Wim Geleyn - Luxembourg Managing Director: Wim has over 20 years of experience in real estate, private equity, law, finance, IT, business development, and sales, and holds a master's degree in law from KU Leuven. As a Partner of Athena Partners LLP, a London-based boutique private placement business that provides capital raising advisory services to alternative investment managers, he specializes in sourcing real estate investment opportunities for fund managers and high-net-worth individuals.

As an Investment Director of Normills, he is onboarding real estate investment funds and trusts, single and multi-family offices, and institutional investors such as insurance companies to invest in residential real estate in Luxembourg and France and luxury real estate investments in the South of France (Côte d'Azur). He is also looking into real estate investment projects (commercial, residential, hospitality, and industrial) in the EU and Switzerland.

Adam Schmideg - Chief Engineer: Adam is an experienced full-stack developer and has been the Technical Product Manager at Ethereum, leading a team of 8 people. He was an Engineering Manager in Infra at Prezi, managing the Infra team of 12 people who managed the product that has over 50 million registered users and created over 160 million presentations. He has also been Head of Engineering at Bunq, a Unicorn bank with a valuation of $1.6B. He is a blockchain developer with over a decade of experience.

Steve Lawrence - Head of Marketing & Business Development: With over 20 years of experience in marketing & sales, Steve has had major success and built significant expertise in product sales, consumer goods, customer psychology, and retail distribution. He has an extensive network including but not limited to A-list celebrities and big corporate brands. He specializes in bridging the gap between Web2 and Web3 with an aim for mass worldwide adoption.

Learn More

To learn more about EstateX and the $ESX token, click the links below.

• Website
• Pitch Deck
• Roadmap
• Blog
• X (formerly Twitter)
• Telegram
• Discord

Token Offering Details

This is a Private Round token offering for the $ESX token launching on BSC & Ethereum with TGE currently scheduled for December 1st, 2024.

Tokenomics

Full Tokenomics Sheet

Secure Launch Process

To ensure a smooth launch, the EstateX team has agreed to:

1. Have their domain fully SSL certified one week prior to the launch date.
2. Have their domain protected by Cloudflare and share the proof with TrustSwap prior to the launch date.
3. Disclose the vesting schedule of all tokens, including team, strategic investors, private presale, influencers, etc.
4. Distribute tokens to launchpad participants within one hour of exchange listing.
5. Provide the timeline for token distributions and distribute tokens within a one-hour window of the agreed-upon time.
6. Have at least one community moderator on each social platform (Twitter, Telegram, etc.) actively available 24 hours a day for the first 7 days following the launch.

Participation and Allocation

This Launchpad offering is for a Private Round allocation of the $ESX token. Anyone who wants to join can apply, but application does not guarantee an allocation.

As always, anyone with a $SWAP Staking Score of at least 4,000 can receive a guaranteed allocation provided that individuals (and entities) pass KYC (jurisdictional restrictions apply). Token allocation will be split up among eligible participants proportionately based on their percentage of the total combined Staking Scores. Any unclaimed allocations after the initial funding round will be offered to those who might otherwise be ineligible.

Visit the TrustSwap Dashboard to check your staking score. You can add more SWAP and/or increase the duration of your stakes at any time to increase your Staking Score. To learn more about Staking Scores and the TrustSwap Long-Term Staking Pool (LTSP), read our comprehensive blog post.

Step-By-Step Guide

Prepare for Launch Day by ensuring that your SWAP stakes are topped up before the snapshot. You can also complete your KYC in advance.

1. On November 7th, 2024, at 5:00 PM UTC, the application window will open for 48 hours. During this time, go to the TrustSwap Launchpad and click the “Start” button to apply. The snapshot will be taken 48 hours after the launch event begins.
2. Complete all of the steps required for KYC verification. This can be done in advance at any time for free in just a few minutes. To save time on launch day, complete your KYC registration now.
3. On November 9th, 2024, at 5:00 PM UTC, the application portal will close, and a snapshot will be taken of all active SWAP stakes. There will then be a waiting period of up to 48 hours as the team finalizes internal processes.
4. Successful applicants will receive an email confirming their total allocation (the maximum amount they are allowed to contribute to the token offering) and asking how much they wish to contribute. Individual allocations will be either the full allocation or the pledged amount, whichever is lower.
5. You will have 24 hours to send funds. After 24 hours, your position will be given to the next in line, and you will lose it. Payments must be sent in USDC or USDT on either Ethereum (ERC20), BSC (BEP20), or Polygon (MATIC) blockchain.
6. Any tokens that are unclaimed after the initial funding round may be offered to those who applied successfully but were not eligible for guaranteed allocations.

How To Prepare

1. Based on the requirements set for a guaranteed allocation, stake your $SWAP tokens in the Long-Term Staking Portal before the snapshot on 11/9/2024 at 5:00 PM UTC.
2. Take a photo of your government-issued ID card (Passport, Drivers License, or any other form of government-issued ID card that has your photo in it).*
3. Take a selfie of yourself holding the ID card along with a note that reads: “ESX 2024”.*
4. Make sure to follow the TrustSwap Announcement channel for updates and confirmations.
5. Submit your details and documents at any point during the 48-hour launch window at https://dashboard.trustswap.org/app/launchpads.

Note: Steps 2 and 3 are not necessary if you have an active KYC registration. You can save time by pre-registering at https://dashboard.trustswap.org/app/sekuritance.

Who Can Participate in the $ESX Token Offering?

Anyone not domiciled in the USA or UN-sanctioned countries can participate in the $ESX Private Round token offering.

Disclaimer: Launchpad dates and details are subject to change. This is not an endorsement, partnership, or offer for investment by TrustSwap. EstateX is using the TrustSwap Launchpad as a customer, with specific requests as to how they need their launch to operate. TrustSwap is a provider of non-custodial, smart-contract-based software services. Digital assets carry a high level of risk. Participation is performed at your own risk. Exercise caution and conduct your own due diligence.